Villajoyosa City Guide

Villajoyosa (La Vila Joiosa) is a historic fishing-and-chocolate town famous for the rainbow-coloured houses lining its seafront — painted, by tradition, so returning fishermen could spot their homes from the sea. Home to the Valor chocolate factory and museum, a Gothic Church of the Assumption, the Royal Palm casino and more than 3 km of beaches, it keeps a more authentic, working-town character than nearby Benidorm, with a population of about 37,400. For buyers, it is one of the better-value Marina Baixa markets: current platform listings run roughly €254,000–€529,000, with an indicative gross rental yield around 5.3%. Villajoyosa sits on the FGV TRAM Line 1 (Alicante–Benidorm–Dénia), ~32 km from Alicante, with N-332 and AP-7 access. The buyer base mixes international (British, Scandinavian, Dutch, Belgian) and strong domestic demand, attracted by the colour, the beaches and the authenticity. See the Spain Investor Guide.

Updated October 1, 20269 min read

About Villajoyosa

Villajoyosa (La Vila Joiosa) is a historic fishing-and-chocolate town famous for the rainbow-coloured houses lining its seafront — painted, by tradition, so returning fishermen could spot their homes from the sea. Home to the Valor chocolate factory and museum, a Gothic Church of the Assumption, the Royal Palm casino and more than 3 km of beaches, it keeps a more authentic, working-town character than nearby Benidorm, with a population of about 37,400. For buyers, it is one of the better-value Marina Baixa markets: current platform listings run roughly €254,000–€529,000, with an indicative gross rental yield around 5.3%. Villajoyosa sits on the FGV TRAM Line 1 (Alicante–Benidorm–Dénia), ~32 km from Alicante, with N-332 and AP-7 access. The buyer base mixes international (British, Scandinavian, Dutch, Belgian) and strong domestic demand, attracted by the colour, the beaches and the authenticity. See the Spain Investor Guide.

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Figures are indicative and subject to change. Regulations, taxes and market conditions vary by jurisdiction. Do your own due diligence and seek independent legal and financial advice.

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